In the overview of this YouTube Marketing Article, you learned how to set up your own YouTube channel. Let’s talk about market research and how to find the right target audience for your YouTube videos. I know that this is not the most exciting part, but it is easily the most important one. To remove all distractions and let’s get started!
- Why Doing Proper Research Is So Important To Find The Right Target Audience For Your YouTube Videos
- How To Do Niche Research
- How To Do Keyword Research
- Why Video Research Is So Important And How To Do It
Why Doing Proper Research Is So Important
Before creating any videos, you need a good grasp of who your market audience is. That’s because even if you have the best and most informative video in the world, but no one actively looks for it and watches it, then you won’t be ranking at all. And that’s exactly why I’m going to show you exactly how to do your research properly to find the right target audience for your YouTube videos.
On top of that, in doing proper research you can easily decide, which specific keywords you want to target so that all your efforts will yield real results.
The bottom line is that doing your research is important!
How To Do Niche Research To Find The Right Target Audience For Your YouTube Videos
When you go about choosing a niche to tap into, first consider if there is an active audience for the niche and whether it is large enough to target. If you want to tap into affiliate marketing in a particular niche, also consider if the niche is profitable.
To start your research, just head over to YouTube and type in a keyword you are interested in. For example, I searched for the keyword ‘juggling’ and as you can see, two ads are populating the top of the video results page. This tells us that there are marketers out there willing to pay for this particular keyword.
Have a look at the number of views for the videos. In the example, we can see that the views for the videos on the first page are quite high (over 100,000) and this means that there’s an audience.
The important thing is that you don’t stop your research here. Notice how the keyword I started with is a single word. Instead, repeat the process with long-tail keywords like ‘juggling for beginners’ or ‘how to juggle’ and so on.
Another place I like to do my niche research is Clickbank.com, which is a digital marketplace that offers all sorts of different products in various niches that you can promote. When you head over to Clickbank and visit their Marketplace, you’ll see the different categories available on the left navigation column. Of course, you can take your time going through each category to see, if there is any niche that stands out to you.
For the “juggling” example, I’ll just go ahead and type in that keyword into the search bar. Once the results are populated, arrange your results not by ‘Relevance’, but by ‘Gravity’ (or Grav for short).
Gravity tells us how many affiliates (on average) have been making money from promoting a particular product within the last 10-12 weeks. So the higher the gravity, the ‘hotter’ the product and hence the more trending the niche.
How To Do Keyword Research To Find The Right Target Audience For Your YouTube Videos
Think of your keyword as the exact term that you think your audience will type into the YouTube search engine to find your video. Remember to go for long-tail keywords (which consist of more than one word) rather than just a single word keyword. Once you know which keyword/phrase you want to target, we can optimize your video to rank for that keyword/phrase.
To get more keyword ideas, when you type in a keyword in the search bar on YouTube, you’ll instantly see a drop-down of different related keyword searches. Pull out your notepad and write them all down. If you now type in ‘juggling tricks’, you’ll see more related keyword phrases that you can target.
Another tool that I’ve been using is called KeywordTool.io, which can help you do your keyword research across various platforms like Google, YouTube, and Bing. To perform a keyword search for YouTube, make sure that you click on the ‘YouTube’ tab and make sure you have selected the right country that you want to search for.
Keep in mind that not all keyword results will be related to your niche. That’s why you need to go through the results manually and sift through them to select only the ones that are related to your niche.
Once you have a list of say 10-20 highly relevant keywords, we want to see what sort of videos are already ranking on YouTube for those keywords. So simply head back over to YouTube and type in the keywords you’ve just found. Have a look at the number of results that YouTube returns. The higher the number of results, the more popular the niche. Anything with more than 10,000 results would be a good place for you to begin.
As I said, you’d want to go with a long tail keyword rather than a single word keyword. To create long-tail keywords you can add the following words to your main keyword:
- How to
Why Video Research Is So Important And How To Do it
Again, type your keyword phrase into YouTube and then analyze the type of videos that populate the results page. The reason why you need to do video research is so that you get a better idea of what works in your chosen niche.
When you analyze other people’s videos, think about the following questions below, so that you can incorporate some of the elements into your videos. Keep in mind, however, that this list is not complete and so feel free to come up with your formula, as you get more experience in YouTube marketing.
- Does the video have a lot of social engagement (i.e. likes, shares, comments)?
- Is it a personal or professional video? Does the person stand in front of the camera or is it a screencast or PowerPoint presentation?
- Is there background music?
- What features of the video make it so popular?
- What is the length of the video? Do short videos or long videos work better for your chosen niche?
- What is the call to action and how effective is it? When is the call to action presented in the video?
- What is included in the description box of the video? What kind of links are included in the description?